Written by Dr. Srini. R. Srinivasan, Associate Professor of Strategic Management & Marketing at SP Jain’s Digital Marketing & Metrics Program. Over the past 15 years, digital media platforms
Written by Moloy Chakravorty, Professor of Principle & Practices of Marketing at SP Jain’s Digital Marketing & Metrics Program. Marketing has been typically defined as the organisational function
The new India has more people taking risks, and even more people willing to facilitate the process of taking risks. Entrepreneurial India is abundant with angel investors and
Written by Shivaji Sinha, Master of Global Business student. SP Jain School of Global Management – Class of 2018. Fashion is one of the world’s most important industries, driving
Inspiring Stories from a Peruvian Fashion E-commerce owner. Marita and her friends from Philippines and India When we think of Peru, we think of the unparalleled experience of a
In the corporate world, we have an abundance of stress and uncertainty around. Everyone is always in a mad-rush to prove themselves to be the best. It is normal,
