Category: Thought Leadership

If someone had told me about 10 years ago when I graduated from my engineering course that I would never have to pick up my phone and talk

I did my GMBA (Marketing- Retail Management) in the Dec 2007 batch with SP Jain. I was fearful of public speaking in school and college. During the initial

Written by Dr. Srini. R. Srinivasan, Associate Professor of Strategic Management & Marketing at SP Jain’s Digital Marketing & Metrics Program. Over the past 15 years, digital media platforms

Written by Moloy Chakravorty, Professor of Principle & Practices of Marketing at SP Jain’s Digital Marketing & Metrics Program. Marketing has been typically defined as the organisational function

The new India has more people taking risks, and even more people willing to facilitate the process of taking risks. Entrepreneurial India is abundant with angel investors and

Written by Shivaji Sinha, Master of Global Business student. SP Jain School of Global Management – Class of 2018. Fashion is one of the world’s most important industries, driving