Written by Malav Karia; MGB (Master of Global Business – Contemporary Marketing Management) student. SP Jain School of Global Management – Class of 2017. E-Commerce has transformed almost
Written by Ananthanarayanan Venkateswaran, Faculty of Digital Marketing & Metrics at SP Jain School of Global Management. Today’s buyers have many more ways to interact with the businesses
I did my GMBA (Marketing- Retail Management) in the Dec 2007 batch with SP Jain. I was fearful of public speaking in school and college. During the initial
Written by Dr. Srini. R. Srinivasan, Associate Professor of Strategic Management & Marketing at SP Jain’s Digital Marketing & Metrics Program. Over the past 15 years, digital media platforms
Written by Moloy Chakravorty, Professor of Principle & Practices of Marketing at SP Jain’s Digital Marketing & Metrics Program. Marketing has been typically defined as the organisational function
