Tag: SP Jain School of Global Management

Total advertising spending in the US is on an ever-increasing curve. In 2014 American businesses spent over B$180.12 (Emarketer, 2015). Globally in 2015 over B$540 billion was spent

With demonetization and the predominant shift towards digital transactions, people are likely to be FORCED to move online for many e-transactions. According to RBI, the percentage of Internet

The stage is set for the International Consumer Electronics Show (CES) at Las Vegas, the world’s gathering place for all who thrive on the business of consumer technologies,

Most people have grown up listening to the story of the hare and turtle. It is a fable about a race between two animals who could not have

In our interaction with SP Jain Alumnus Amar S (GMBA 2008), he talks to us about his varied experiences both inside and outside SP Jain. “The MBA at

SP Jain’s alumnus, Subhendu Pattnaik, was recently awarded by CMO Asia and World Federation of Marketing with ‘Top 50 Brand Leaders of Asia 2017’, in Singapore. He was