Featuring GMBA’11 Alumni Priyanshu Gupta this week for our Alumni Speak series, we catch up with him and find out how he spent his time at S P

Featuring a dynamic alumnus in our Alumni Speak segment this week, we interacted with GMBA Alumni, Sushmeet Singh to know more about what how his S P Jain

As part of our newly launched WE Series, we are very glad to feature Alumnus Sahiba Singh as our successful Woman Entrepreneur this month. Sahiba Singh completed her

How much sales lift is attributed to Amazon’s recommendation engine? Amazon makes heavy use of an item-to-item collaborative filtering approach. This essentially means that for each item X, Amazon builds

  1) Value Is the Deal Differentiated and believable brand meaning – emotional, rational, functional, and experiential – becomes a more effective and profitable surrogate for value than

This study is part of a research project to understand & gain insights into the current trends pertaining to online vis-à-vis offline gorcery retailing and to identify room