Written by Ananthanarayanan Venkateswaran, Faculty of Digital Marketing & Metrics at SP Jain School of Global Management. Today’s buyers have many more ways to interact with the businesses
I did my GMBA (Marketing- Retail Management) in the Dec 2007 batch with SP Jain. I was fearful of public speaking in school and college. During the initial
Written by Dr. Srini. R. Srinivasan, Associate Professor of Strategic Management & Marketing at SP Jain’s Digital Marketing & Metrics Program. Over the past 15 years, digital media platforms
Written by Moloy Chakravorty, Professor of Principle & Practices of Marketing at SP Jain’s Digital Marketing & Metrics Program. Marketing has been typically defined as the organisational function
The new India has more people taking risks, and even more people willing to facilitate the process of taking risks. Entrepreneurial India is abundant with angel investors and