Category: Research & Case Studies

If someone had told me about 10 years ago when I graduated from my engineering course that I would never have to pick up my phone and talk

Written by Adnan Yahya, Master of Global Business (MGB) student. SP Jain School of Global Management – Class of 2015. Adventure tourism is one of the most rapidly growing

Total advertising spending in the US is on an ever-increasing curve. In 2014 American businesses spent over B$180.12 (Emarketer, 2015). Globally in 2015 over B$540 billion was spent

This study is part of a research project to understand & gain insights into the current trends pertaining to online vis-à-vis offline gorcery retailing and to identify room