Dr Tristan Chong (Associate Professor and Area Head of Marketing, SP Jain) & Simon Rudkin (Senior Lecturer, Economics, Swansea University, UK) recently authored a research paper titled ‘Persistent
This article is a short summary of a capstone research project, “Analysis of the factors affecting engagement rate in the fashion industry”, prepared by Maniza Jalal, a Master
Written by Adnan Yahya, Master of Global Business (MGB) student. SP Jain School of Global Management – Class of 2015. Adventure tourism is one of the most rapidly growing
Total advertising spending in the US is on an ever-increasing curve. In 2014 American businesses spent over B$180.12 (Emarketer, 2015). Globally in 2015 over B$540 billion was spent
This study is part of a research project to understand & gain insights into the current trends pertaining to online vis-à-vis offline gorcery retailing and to identify room
