Written by Ananthanarayanan Venkateswaran, Faculty of Digital Marketing & Metrics at SP Jain School of Global Management. Today’s buyers have many more ways to interact with the businesses

Singapore is a wonderful city to live in. It is modern, clean, environmentally friendly, extremely efficient, and is home to very friendly and hard-working people. But the minute

If someone had told me about 10 years ago when I graduated from my engineering course that I would never have to pick up my phone and talk

I did my GMBA (Marketing- Retail Management) in the Dec 2007 batch with SP Jain. I was fearful of public speaking in school and college. During the initial

Written by Subir Desai; Global MBA (GMBA – Global Finance) student. SP Jain School of Global Management – Class of 2018. SP Jain Dubai’s department of Global Learning organises and

Written by Dr. Srini. R. Srinivasan, Associate Professor of Strategic Management & Marketing at SP Jain’s Digital Marketing & Metrics Program. Over the past 15 years, digital media platforms