People often ask me why I decided to pursue an MBA in Marketing. I am a graduate in law, and while I had studied marketing in a correspondence course before, I always wanted to pursue my master’s degree in a dynamic and competitive environment. When I came across the Master of Global Business (MGB) program at SP Jain, I realised this is what I needed. There was quite some potential in the combination of law and marketing, and when I got accepted into SP Jain, I couldn’t miss the opportunity!
12 months of intense
lectures, presentations, debates, SBRs, Case Discussions, Global
Immersions, and projects later, here I am with a highly coveted internship
at Kantar Worldpanel – one of the world’s leading data, insights and
consulting companies. Kantar is an employee-oriented organisation in every sense. The number
of interview rounds I had to clear to land this internship was truly
surprising, although definitely worth it! My mentors are brilliant, and the
internship is giving me great exposure as well.
More than getting new and
interesting projects to work on, what really excites me is how much I am learning
about the FMCG market and the factors which impact the market. At Kantar, the
shoppers’ data has helped many brands deal with the most unexpected threats and
produce high profits even with excessive competition. The global trends, the
impact of various elements of the economic environment on FMCG, the use of data
analytics to create meaningful and actionable insights, and the counterintuitive
resolutions to problems faced by diverse markets like the UAE, Saudi Arabia and
Africa would be my best take-aways from this internship.
Being a very detail oriented and
curious person, I feel this internship has made it possible for me to
understand the interplay of various external forces in shaping the fate of an
organisation. Dealing with data of brands like PepsiCo and Unilever has given
me clarity on how much the competition is growing and how strategically these
organisations take their product-related decisions to thrive in this era. Every
day is a learning opportunity, and I cannot wait to see where this internship
About the Author: Preety Rajpoot (MGB Jan’18) Preety Rajpoot is an MGB student specialising in Contemporary Marketing Management at SP Jain School of Global Management. She is a law graduate and assistant attorney by profession, with 3 years of experience in sales. Highly inquisitive and ambitious, Preety is a double post graduate who strives to break the glass ceiling with her forward thinking.
She is a voracious reader, a confident and personable
presenter, and has keen interest in current affairs.