When both Vanity Fair and Vogue feature a brand among the world’s best, there’s not much left to the imagination about its success, right? Mysore Saree Udyog (MSU) might be a household name in southern India today, but during the brand’s launch back in 1932, my family had started it with the intention of manufacturing and supplying real gold threads, commonly known as Zari. Over the past 9 decades since its launch, we slowly expanded MSU into the manufacture and retail of authentic silk yarn and fabric, and the success of the brand today speaks for itself.
In the course of
the 2 years that I worked in my family business at MSU, I established a fashion
and lifestyle brand called Gyachi, meaning ‘creative energy’. Gyachi was the
outcome of a gap in the counter within our store and the market at large – a need
for unique and highly design-driven gifting and accessory products that we
already had the backend support for. It was also a platform created to give
artists from different walks of life a place to share their ideas through
design, bring awareness, promote themselves and explore their creative ideas. The
brand caters to highly design-focused accessories like scarfs, stoles, bags and
trunks. We capture Indian arts and crafts in a contemporary context and create
ethnic products focused on weddings.
In 2018, I
started another new venture called Curatoria. A pop-up retail space in a
high-traffic zone, it provides brands a platform to create powerful displays,
engagement programs for potential customers, and also focus on sales. It is an
end-to-end hassle-free experience that includes everything from visual
merchandising assistance and marketing to modular furniture, maintenance and
these ventures were really close to my heart, I wanted to grow them, improve
their positioning, and bring in new ideas for innovation and improvement. This
is when I decided to join the Luxury Management program at SP Jain. The course
helped me understand the luxury industry and work with some of the industry’s
top leaders. SP Jain gave us access to great mentors from across the world and
also allowed us to personally explore and understand the management of the
world’s best brands through multiple study tours. Even the support I got from
the faculty for my live project helped me a lot in putting the theory I studied
There are many
things I learnt during the past few years which helped me get where I am today.
If you wish to build your career
in a similar field, these might be of some help to you:
Do not stick to just books and classwork. A lot of research individually, as well as interaction with your professors, is very beneficial.
I did not work in an industry hub ever. But this is something I would highly recommend if you wish to gain expertise in the field.
It is always better to have a specific set of goals that you want to achieve during the course and after. It helps apply the knowledge you gain in a more practical manner.
If you plan to work in Italy, learn Italian. It is definitely an add-on to your profile.
Explore more than just the course. Travel on weekends. Participate in whatever events and clubs you can and make good connections.
Roshni Dinesh Talera is a Luxury Management
graduate from SP Jain’s MGLuxM class of 2017. She is currently a part of the
Second-Level Management at Mysore Saree Udyog LLP, the Co-founder and Creative
Director of Gyachi (Unit of Mysore Saree Udyog), Founder of Curatoria LLP (Pop-up
retail spaces), and a Business and Strategy Consultant at a Textile Museum
Project in India.