If you start reading this blog,
I believe it is because you are an ambitious professional who cares about your
Great leaders are the most
memorable. These people are known to be the agents who trigger a transformation
in the company and strive to leave an everlasting legacy and not just a
positive mark. They are successful in developing the business and the people.
According to the sought-after
leadership expert, author, and marketing professor John Davis, five behaviours
characterise a memorable leader:
1. The Brand Ambassador
A memorable leader is a good
brand ambassador – meaning they are a good representative of the company. They
are what the company wants to be reflected as.
2. The Imaginative
A memorable leader can solve
problems using innovative methods. They do not make judgments before understanding
the problem. They are always curious and love finding new facts. At the same
time, they are confident in making decisions.
3. The Knowledge Ambassador
A memorable leader understands
the broader market. They are also known as ‘street smart’. Besides their great
knowledge about the company and what it offers, they are also willing to listen
to other people’s inputs and ideas.
4. The Relationship
A memorable leader makes others
feel important and relevant. They value their relationships with their staff
and clients and treat them as people, not as transactions.
5. The Experience Ambassador
A memorable leader plans and
creates an unforgettable experience for their stakeholders. Be it on a product
the company is offering or a casual one-to-one conversation with their subordinates.
They can easily create a conducive atmosphere that does not intimidate anyone.
Out of the 5 points I mentioned
above, there is no one particular point that is more significant than the
other. They are equally important. A combination of the five of them describes
a perfect leader. Unsurprisingly, not a single person in the world possesses
all five behaviours perfectly. However, there are a couple of people who
demonstrate all of them very well.
The first person that comes to
my mind is Chip Conley, the founder of the successful Joie de Vivre
Hotels. Besides his innovative idea in transforming a ‘boring’ concept of
hotels into ‘exciting’ boutique hotels, he is also very empathetic in his
leadership. Chip Conley is a great example of a good imaginative, relationship
and experience ambassador.
The second person is the
current CEO of PepsiCo, Indra Nooyi. She was named by Forbes as one
of the ten most powerful women in the world. As a leader, she has great
knowledge of her business. She is exceptional in building relationships with
her colleagues, subordinates, clients, and shareholders. Every quarter, she
writes a handwritten letter to her executives’ family members expressing
gratitude for their support despite the long hours of work and travel.
So, do you want to be a
memorable leader for the right reasons? Training, practice, and also a good MBA program can
help you to become one. But, in the end, it all depends on your willingness and
dedication to apply these values in your life.
Here are some points for you to
- Are successful leaders equal to memorable
leaders or vice versa?
- Is a company’s success measured only on