A Journey to Marketing Excellence: Insights from a Young Alumnus of the Year Award Winner
A Journey to Marketing Excellence: Insights from a Young Alumnus of the Year Award Winner
– Natasha Chandnani, EMBA 2015-2017
How did your EMBA at SP Jain Global, specialising in Marketing, shape your career and influence your brand marketing approach?
The EMBA at SP Jain Global profoundly impacted my career trajectory. The specialised curriculum provided me with a deep understanding of the latest marketing tools and trends and allowed me to implement these strategies through real-world projects. The hands-on experience was invaluable, giving me the confidence to apply theoretical knowledge to practical situations. Networking was another crucial aspect of my journey at SP Jain Global. The global perspective gained from the program broadened my understanding of different markets, enabling me to approach brand marketing with a more holistic view. Leadership development, a key program focus, equipped me with the skills to lead teams effectively and implement marketing strategies that drive growth. Overall, EMBA experience at SP Jain Global shaped my knowledge and practical skills, laying a solid foundation for long-term success in brand marketing.
As a recipient of the Young Alumnus Award, what career achievements do you attribute to the skills and knowledge gained at SP Jain Global?
Receiving the Young Alumnus Award was a significant milestone, and of my career success can be traced back to the skills and knowledge I gained at SP Jain Global. One of the critical achievements I attribute to my time there is successfully leading major marketing campaigns for renowned global brands. The in-depth understanding of marketing trends and innovative strategiesacquired during the program enabled me to devise campaigns that promoted the brand and drove substantial growth.
Additionally, SP Jain Global’s emphasis on leadership development was pivotal in my career. It equipped me with the skills necessary to step into leadership roles at a young age, guide teams toward achieving common goals, and contribute to the organisation’s overall success.
Networking opportunities at SP Jain Global also proved to be instrumental in expanding professional connections, allowing to forge valuable relationships that have continued to benefit my career.
How did your education at SP Jain Global prepare you for the challenges and opportunities in digital and e-commerce marketing?
The curriculum was tailored to equip students with the knowledge needed to thrive in the digital landscape. Through technology-driven learning, I gained a strong foundation in digital marketing platforms, tools, and e-commerce systems, enabling me to make data-driven decisions and optimise marketing campaigns for maximum impact. The emphasis on experiential learning gave me practical experience in developing digital strategies, managing online sales channels, and optimising user experiences. The global perspective of the program broadened my understanding of how digital consumer behaviour varies across different regions, helping tailor strategies to resonate with diverse audiences. Moreover, networking with industry experts and alums working in digital marketing gave insights into emerging technologies and best practices, further preparing to navigate the fast-paced world of digital and e-commerce marketing.
How did the EMBA program help you manage large-scale campaigns and projects?
The EMBA program at SP Jain Global gave a comprehensive understanding of project management, which is crucial in managing large-scale campaigns and projects. The curriculum covered essential areas such as project planning, resource allocation, risk management, and stakeholder communication. These skills effectively organise and lead cross-functional teams, ensuring that complex marketing campaigns were executed within budget and on schedule. One of the most valuable aspects of the program was the focus on data-driven decision-making. to leverage analytics tools to track campaign performance, measure ROI, and make real-time adjustments to optimise. The strategic marketing management lessons helped align large-scale campaigns with broader business objectives, ensuring that every initiative contributed to the company’s overall goals. Additionally, practical exercises and case studies allowed me to apply these concepts to real-world scenarios, sharpening my ability to handle large-scale projects confidently.
Reflecting on your journey from an EMBA student to a marketing leader, what advice would you give to current and prospective SP Jain Global students aiming for success in marketing?
Reflecting on my journey from an EMBA student to a marketing leader, I would advise current and prospective students to embrace a growth mindset. Marketing is dynamic, and staying updated with the latest trends and technologies is essential for long-term success. SP Jain Global offers a comprehensive curriculum that covers all aspects of marketing, so make the most of it by building a solid foundation in critical areas like market research, branding, digital marketing, and analytics.
Gaining practical experience is crucial in addition to academics. Whether through internships, part-time roles, or industry projects, hands-on experience will provide valuable insights into the challenges marketers face in the real world.
Finally, adaptability is key in a rapidly changing digital landscape. Stay curious and be willing to learn new tools and platforms as they emerge. Success in marketing requires a combination of knowledge, experience, and continuous learning.
