1) Value Is the Deal Differentiated and believable brand meaning – emotional, rational, functional, and experiential – becomes a more effective and profitable surrogate for value than
This study is part of a research project to understand & gain insights into the current trends pertaining to online vis-à-vis offline gorcery retailing and to identify room
Rapid advancements in the ICTs (Information and Communication Technologies) have propelled conspicuous industry-wide mega-trends during the last three decades. Most of these trends have led to the dissolution
Economics primarily relates to making appropriate choices with respect to resource allocation using a cost benefit analysis. Managerial Economics therefore focuses on effective decision-making at the firm level
“We need to teach people to do things holistically. Part of the problem of education is who the suppliers are”, quips Louis Lataif (Former Manager – Ford & Dean