Category: marketing

Written by Adnan Yahya, Master of Global Business (MGB) student. SP Jain School of Global Management – Class of 2015. Adventure tourism is one of the most rapidly growing

How much sales lift is attributed to Amazon’s recommendation engine? Amazon makes heavy use of an item-to-item collaborative filtering approach. This essentially means that for each item X, Amazon builds

This study is part of a research project to understand & gain insights into the current trends pertaining to online vis-à-vis offline gorcery retailing and to identify room