Dr Tristan Chong (Associate Professor and Area Head of Marketing, SP Jain) & Simon Rudkin (Senior Lecturer, Economics, Swansea University, UK) recently authored a research paper titled ‘Persistent
This article is a short summary of a capstone research project, “Analysis of the factors affecting engagement rate in the fashion industry”, prepared by Maniza Jalal, a Master
Everything that defines our daily existence has the indelible marks of marketing on it. Right from marketing ourselves to our prospective employers to presenting the best version of
As a budding retail strategy planner, the Retail Summit was exactly the place I wanted to be at! Meeting and greeting CEOs of renowned companies, gaining knowledge about
Ever since the 2016 presidential elections in the USA, the role of social media in influencing voter choices has become a hot topic across the globe. The recently
