Written by Ananthanarayanan Venkateswaran, Faculty of Digital Marketing & Metrics at SP Jain School of Global Management. Though each aspect of Google Adwords, SEO, SEM, and Google Analytics
Written by Malav Karia; MGB (Master of Global Business – Contemporary Marketing Management) student. SP Jain School of Global Management – Class of 2017. E-Commerce has transformed almost
Written by Ananthanarayanan Venkateswaran, Faculty of Digital Marketing & Metrics at SP Jain School of Global Management. Today’s buyers have many more ways to interact with the businesses
Written by Dr. Srini. R. Srinivasan, Associate Professor of Strategic Management & Marketing at SP Jain’s Digital Marketing & Metrics Program. Over the past 15 years, digital media platforms
Written by Moloy Chakravorty, Professor of Principle & Practices of Marketing at SP Jain’s Digital Marketing & Metrics Program. Marketing has been typically defined as the organisational function
Written by Shivaji Sinha, Master of Global Business student. SP Jain School of Global Management – Class of 2018. Fashion is one of the world’s most important industries, driving
