Written by Ananthanarayanan Venkateswaran, Faculty of Digital Marketing & Metrics at SP Jain School of Global Management. Today’s buyers have many more ways to interact with the businesses
Written by Dr. Srini. R. Srinivasan, Associate Professor of Strategic Management & Marketing at SP Jain’s Digital Marketing & Metrics Program. Over the past 15 years, digital media platforms
Written by Moloy Chakravorty, Professor of Principle & Practices of Marketing at SP Jain’s Digital Marketing & Metrics Program. Marketing has been typically defined as the organisational function
Written by Shivaji Sinha, Master of Global Business student. SP Jain School of Global Management – Class of 2018. Fashion is one of the world’s most important industries, driving
A growing number of consumers are using smartphones as their primary means of online access today. The digital model that used to take the desktop as the center
With India’s continuous shift towards digitalisation of payment transactions, cybercrime has become more and more lucrative for cybercriminals. If the magnitude and multitude of data breaches reported worldwide