The CX Day Conference: Digital Wisdom for Smarter Marketing
Parmita Debnath, Manager – Strategic Projects (Academic and Professional Development – Executive MBA) and Manager – Quality Assurance (Dubai Campus) at SP Jain School of Global Management, shares her experience of attending the CX Day Conference: Digital Wisdom for Smarter Marketing in Dubai.
I attended the CX Day Conference: Digital Wisdom for Smarter Marketing in Dubai on April 29, 2019. The event, which was attended by over 500 delegates across the region, saw a number of Senior Executives presenting, including:
- Joy Ajlouny, Founder & CMO – Fetchr
- Safdar Hussain, Lead Scientist: Data Science and Artificial Intelligence – Government of Dubai
- Peter DeBenedictis, CMO (Middle East & Africa) – Microsoft
- Vijayanta Gupta, Vice President of Strategy – Sitecore
- George Smith, Regional Managing Director (Middle East, India & Africa) – Horizontal Integration
- Brian Klakring, VP of Marketing Insights & Technology – Raymond James Financial
- Tim Pashuysen, Co-Founder & Chief Strategy Officer – StyleLabs
The sessions were highly research-based and data-oriented and offered insights into various contemporary topics such as:
- Importance and Impact of Human Connection in Marketing in Today’s Digital Era
- Creating a Culture of Personalisation
- The Impact of Effective Personalisation
- A Customer Case Study on Managing Digital Transformation at Scale in Financial Services
- Solving the Content Crisis
- What does Artificial Intelligence mean to Marketing
- What’s different about Experience Commerce
I would like to thank Dr Gary Stockport (Dean – Executive MBA, SP Jain) for supporting my attendance in lieu of him not being able to take up the invite he had received.
About the Author: Parmita Debnath
Parmita Debnath is the Manager – Strategic Projects (Academic and Professional Development – Executive MBA) and Manager – Quality Assurance (Dubai Campus) at SP Jain School of Global Management. She is a qualified Human Resources professional and holds over 10 years of extensive strategic HRM experience, specialising in areas like Learning and Development, Talent Management, Succession Planning, Executive Staffing, Performance Management / Coaching / Mentoring, High Potential Development and Change Management, working with different leading organisations including IBM India, SABMiller, Adi Ispat and DAMCO Logistics.
Parmita is a DBA Scholar at SP Jain and an MBA in HR and Marketing from Amity Business School, Noida, India. She has a Bachelor’s degree in Micro Biology followed by two Post Graduate Diplomas in Personnel Management and Public Relations. She is a Certified NLP Business Practitioner (ABNLP approved) and a Certified Associate Leadership and Executive Coach (ICF approved) apart from her various other Certifications.
