This article is a short summary of a capstone research project, “Analysis of the factors affecting engagement rate in the fashion industry”, prepared by Maniza Jalal, a Master
Ever since the 2016 presidential elections in the USA, the role of social media in influencing voter choices has become a hot topic across the globe. The recently
Hands-on and case study based – there is truly nothing that can beat this form of learning, especially in the field of Digital marketing. As a visiting faculty
Written by Hitesh Motwani, Visiting Faculty of Digital Marketing & Metrics at SP Jain School of Global Management. Digital media acts as the perfect tool for a new company that
Written by Malav Karia; MGB (Master of Global Business – Contemporary Marketing Management) student. SP Jain School of Global Management – Class of 2017. E-Commerce has transformed almost