Category: Digital Marketing

This article is a short summary of a capstone research project, “Analysis of the factors affecting engagement rate in the fashion industry”, prepared by Maniza Jalal, a Master

Ever since the 2016 presidential elections in the USA, the role of social media in influencing voter choices has become a hot topic across the globe. The recently

Hands-on and case study based – there is truly nothing that can beat this form of learning, especially in the field of Digital marketing. As a visiting faculty

In this digital era, time has abridged so much! No one talks about years, months or days now – it is more about hours, minutes and seconds. The

Written by Hitesh Motwani, Visiting Faculty of Digital Marketing & Metrics at SP Jain School of Global Management. Digital media acts as the perfect tool for a new company that

Written by Malav Karia; MGB (Master of Global Business – Contemporary Marketing Management) student. SP Jain School of Global Management – Class of 2017. E-Commerce has transformed almost