Thought Leadership Archive
Articles
Remember the tenacious match between Roger Federer and Rafael Nadal at Wimbledon in 2008? Tennis fans caused a massive surge in electricity demand
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Digital Marketing
In this digital era, time has abridged so much! No one talks about years, months or days now – it is more about
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Disruptive Technologies
There will be other anxieties about machine learning in 2018. The BPO industry will feel the impact of chatbot deployment, and the initial
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Alumni Stories
The geek has inherited the earth and for good reason. As start-ups began mushrooming in the 21st century, we observed a new axis
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Disruptive Technologies
The last few days witnessed an unprecedented increase of around 45 per cent in Bitcoin’s value resulting in a 20x price hike in
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Digital Marketing
Written by Hitesh Motwani, Visiting Faculty of Digital Marketing & Metrics at SP Jain School of Global Management. Digital media acts as the perfect tool
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