After completing her Global MBA at SP Jain, Rubi Solanki first interned with Coca-Cola and then got placed at Cogoport. How did these experiences shape her? Rubi shares.
made you choose Contemporary Marketing Management as your specialisation?
Rubi: I have about 5 years of work experience, most of it
in advertising, with Leo Burnett – India’s top advertising agency. However, I
realised that my knowledge was limited to advertising and I lacked skills in different
functions like finance and supply chain. That’s when I decided on an MBA. SP
Jain was a seamless fit – both academically and with the tri-city learning model.
As I was previously working in branding and communications, marketing was an
obvious choice for me.
Q. What can you tell us about your recent placement at
Rubi: How can I best explain the business model at Cogoport? It
is the MakeMyTrip for ocean freighting. The velocity with which this company is
growing is absolutely breath-taking. I am appointed as a marketing manager, and
since Cogoport is just about to venture into its marketing journey, I’ll be the
first few to step it up. What’s most exciting is that every action one takes
here has a direct impact on the customer and that is how we’ve been trained –
to solve problems and make the experience better for customers. It’s a
refreshing thought which fuels the company’s culture.
Q. What are the learnings from your time at SP Jain that
are helping you in your current role?
Cogoport is a start-up with several challenges in different functions and
everything I learnt at SP Jain can be applied
directly. I am constantly referring to the presentations we made during class
projects and implementing the frameworks and models we studied in the Student
Board Rooms (SBRs). Another key learning which I can apply at work is
time management and the speed of completing a task.
Q. Before you got placed at Cogoport, you interned
with Coca-Cola as well! What was that experience like?
Rubi: Everything they
say about the company is true – it’s a legacy. The culture is very warm,
my team leads were terrific mentors and the amount I have been able to learn in
4 months can be equated to all the years I spent working before joining SP
Jain. I was given different tasks to lead, right from event management and Marketing
to Data analysis, and more. It was a myriad of opportunities with exposure to
different leaders. The best quality about Coca-Cola is its fear to be
complacent. I saw a constant effort from every member to be disruptive, think
towards innovation and drive constant value for its customers.
Q. What are the tips that you would like to share with
the SPJ students who are preparing for their job interviews right now?
Rubi: I always
try to project my true personality in interviews because that is what makes the
entire talk real and endearing. Also, I would urge every student
preparing for their interviews to revise every concept taught in college. Read
books pertinent to the role you’re seeking. For instance, I was looking for an
out and out marketing role, so I read books such as Business Marketing: Concepts and Cases by Sharad Sarin and Zero to One by Peter Thiel, to name a