Category: Family Business

As a negotiator, I am sure you would have always thought that the outcome of every deal should be in your favour. Well, there is nothing wrong to

In a business to consumer (B2C), negotiation is very different from marketing and selling. The primary difference is that Marketing is about making people aware of the product,

Remember why you started your small business in the first place? If you’re like most entrepreneurs, it was because you wanted freedom – to be the master of your own